#Epic ski pass 2021 full

“We continue to expect that the majority of the future growth in advance commitment will come from the large and attractive addressable market of destination guests, primarily through transitioning lower frequency lift ticket guests into Epic Day Pass products, and transitioning guests at our local and regional resorts into advance commitment. “This represents substantial growth in our highest priced products and among our most penetrated high frequency skier segment, and we expected this year’s performance as a result of the significant growth after last year’s price reset,” Lynch said. Sales of Epic and Epic Local passes are consistent with the company’s expectations and with the trend seen in the company’s September results, with unit sales declining by 12% relative to the prior year and increasing 39% over the last two years and 55% over the last three years, Lynch said. Lynch said Vail Resorts’ Epic Day Pass continues to be the company’s highest-growth product segment. “Our strongest growth occurred in destination markets, which represents the largest addressable market for conversion of guests into advance commitment and is a particularly attractive guest segment given the higher ancillary attachment.”

#Epic ski pass 2021 full

“For the full pass sales season, the business achieved strong unit growth from renewing pass holders, especially guests in destination and international markets, including strong renewals among those that were new to our pass program last year,” Lynch said. The Epic Australia Pass is the best value season pass for Australians and connects Hotham as well as Falls Creek and Perisher with Whistler Blackcomb. That represents an increase of more than 1.1 million guests in the program from the 2019/2020 season, Lynch said. Lynch said Vail Resorts expects to have approximately 2.3 million guests in advance commitment pass products this year, generating over $800 million of revenue and representing over 70% of all skier visits committed. “Our North American season pass program has grown dramatically over the past three years as we have focused on our core strategy of shifting guests from lift tickets into advance commitment to drive stability and long-term value for the business.” 2021-2022 Season Pass Holders will receive a 10 loyalty discount at time of purchase. “We are pleased with the results of our season pass sales, which continue to demonstrate the strength of the guest experience, our network of mountain resorts, and commitment to continually investing in the guest experience,” Lynch said.